Archives For Style

Face Saving Exercise

August 7, 2013

facemag330I’ve thrown out most of my old magazines, but this one’s a keeper. It’s an issue of The Face magazine, September 1982. By then, the publication had been on the stands for two years, revving on street culture and post punk confections. We were urged to wear zoot suits and Westwood, pirate chic and kamikaze prints. Music was headed out of the rock venues and into bespoke clubs where the DJ ruled and style was all. Here was a mag to pilot the transition.

Some of it was dreadful, but The Face expressed the verve of the time. You can see the first 50 covers here, and appreciate how they took a steal from the NME and the other newsprint inkies. A decade before, Nick Logan had steered the NME from a trade paper into a music weekly with attitude. Then he established Smash Hits, bringing mirth, wit and irony to the pop kids. But The Face was a different mission as Logan invested his own savings, set up in a little office on London’s Mortimer Street and evolved his vision away from the corporate houses.
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